Crosspost allows you to publish and boost your publications to reach as many people as possible. In this article, we will explain how to create an audience on the Facebook ad manager.

First of all, go to this address: List of audiences. You can also click on "Audiences" in the manager's "Resources" category.

To understand the wide range of targeting options that accompany Facebook ads, let's start with the basics.

Facebook has three main types of audiences:

  • Custom audiences
  • Lookalike audiences
  • Saved audiences

Each of these audience types offers you many additional options to create the perfect target audience for your Facebook campaigns.

Custom audiences

Facebook's custom audiences allow you to retarget former visitors to your website as well as people who have interacted with your content or application. There are several ways to create a custom audience, but this will be the subject of a future article.

Lookalike audiences

Lookalike audiences allow you to reach people who are similar to your existing audiences. This type of audience can be effective if attached to a custom audience. Facebook will be able to identify the profile of the visitors of your website and offer your ads to other users who share the same interests.

Good to know: the members of your source audience will be excluded from your lookalike audience. Your current customer base will therefore not be included.

Saved audiences

Tool for creating a saved audience

Saved audiences are those that you can define by choosing the location, age, gender, devices used, income level, etc. of the people you are interested in. That's the type of audience we're going to discuss here.

Tool for creating a recorded audience

Location-based targeting

Facebook allows you to target people in specific places, including:

  • Country
  • State/Region
  • City
  • Postal Code

To do this, simply type the names of the places in the "Places" field.

Demographic targeting

Age - Try to keep the age as close as possible to your target. Collect statistics on your customers and identify the most represented age area.

Gender - You can also choose to target a particular gender.

Language - The language spoken by your target audience.

Targeting by interest

Interests are one of the best options for targeting Facebook ads because they allow you to target people specifically interested in a topic related to your product. For example, you could target people interested in your competitors or your broader market segment, or magazines and blogs covering your market.

To target according to interests, you can either browse the menu with hundreds of interests, or simply type in an interest, so Facebook offers you other related topics.

Behaviour-based targeting

Unlike interests, behaviors allow you to target people by their shopping history, events they like, birthdays, etc. This data is collected by Facebook by analyzing many factors and using external data sets.

They are not always useful, but when they are, they work very well! For example, you can target people who are currently travelling or planning their next trip... invaluable if you are in the hotel or event booking market. Check them and see if they can work for your company.

That's it! All you have to do now is use your new audience on Crosspost to post, translate and plan your publication.